In the 21st century we have to find ways to make vehicles that are kinder to the environment and which reduce our dependence on oil-based fuels. We see hybrid as a core technology for achieving these goals, combining different energy sources in a single powertrain to obtain outstanding fuel efficiency with significantly lower emissions, at a price customers can afford. Since we introduced Prius, our first hybrid car, in 1997, we have continually improved our hybrid know-how.
Today our hybrids are not only more efficient than ever, with around a 10% improvement in fuel consumption with each generation, they also deliver stronger performance and are renowned for their hard-wearing quality, reliability and low running costs. To make the most of hybrid’s potential to reduce emissions, our aim is develop affordable technology that can be enjoyed by as many customers as possible. This is why we have increased our hybrid range from a single model – Prius – to more than 30 today. And the number continues to grow. By the early 2020s we will have hybrid models in every market segment.